Peddi Producer Distances Himself from 7.5% Revenue Sharing Proposal
The ongoing percentage-sharing issue surrounding Peddi has taken a fresh turn. Earlier, producer Venkata Satish Kilaru of Vriddhi Cinemas LLP stated that he was unaware of the proposed 7.5% revenue-sharing system linked to the film’s ticket price hike and claimed that he had neither participated in the key meeting nor consented to such a proposal.
In a letter addressed to the Telugu Film Chamber of Commerce, the producer reportedly expressed concern over decisions being taken without his knowledge and requested that Peddi be exempted from any new revenue-sharing arrangement.
Chamber Releases Letter to Clarify Its Stand
However, the Telugu Film Chamber of Commerce has now released a letter that presents a different version of events. According to the Chamber, the proposal regarding the implementation of a percentage system for exhibitors of single-screen theatres was officially communicated to the producer as early as May 27, 2026.
The Chamber stated that the decision was taken during discussions involving producers, distributors, and exhibitors and that all concerned parties were informed about the proposed structure well in advance.
What Is the 7.5% Proposal?
As per the Chamber’s communication, exhibitors who benefited from the ticket price hike granted for Peddi were expected to contribute a 7.5% share of the enhanced ticket revenue for a limited period. The arrangement was reportedly designed as a mutually agreed mechanism between distributors and exhibitors.
The Chamber also noted that the proposal was intended only for the duration of the ticket price hike and would not serve as a permanent revenue-sharing model.
Producer Maintains Concerns
Despite the Chamber’s clarification, the producer’s earlier letter highlighted concerns about reopening agreements after the film’s release. He reportedly argued that distributors and exhibitors had already finalized their business arrangements and that introducing new conditions at this stage could create financial complications.
The producer also emphasized the substantial investments involved in the project and urged the Chamber to consider the interests of all stakeholders before implementing any unilateral decision.
Industry Awaits Final Resolution
With both sides now presenting their positions through official correspondence, the percentage-sharing issue regarding Peddi has become one of the most discussed topics in the Telugu film trade circle.
While Peddi continues its run at the box office, the latest exchange of letters has added a new dimension to the debate. Industry insiders are now waiting to see whether the Chamber and the film’s stakeholders can arrive at a mutually acceptable solution in the coming days.